from The Riverfront Times, September 8, 1999

BEIGE BOMBING: You'll be hearing more about
Beige Records in the months to come, but for 
now, an assignment: www.beigerecords.com.  
It's the home of the St. Louis electronic 
label -- perhaps the most interesting record
label to appear in the area in a long time -- and
their fantastic Web site will give you a taste of
the varied textures of electronic music they're
producing.
	The brainchild of two St. Louisans, Paul
Davis and Joe Beuckman, Beige deals in DJ-
friendly 12-inch vinyl; they press up a limited
run, distribute them both nationally and interna-
tionally ("About 0.01 percent of our sales are in 
the St. Louis area," says Davis), and -- the 
hook that will lead you to their Web site --
post all their stuff on MP3.
	Too, their Web site is so well-designed and
clever that even if you think the music sucks
you can still have a good time swiping your
cursor over their links; each time you do, an
old-school electro-cowbell noise sneaks out of
your speakers, and the easily amused among
us have been known to spend hours moving up 
and down, back and forth, making funky
rhythms.  Click on a link, and a synthetic hand-
clap chirps out.
	The two 12-inches delivered to the paper
recently are cause for celebration on the part
of anyone bemoaning the lack of serious, cre-
ative labels in the area. The Spirit of Beige, 
Vol. 1 contains the music of four artists: f13
(apparently a St. Louisan who's holed up in an 
Italian villa right now), Oates, the Bitwise 
Operators (Beuckman's project) and Paul 
Davis.  The results are uniformly remarkable,
ranging from the smart ambient of f13 to the
rhythmically combustible Aphex 'n' bass work
of the Bitwise Operators.  The other 12-inch, a
white-label promo of Davis' music, is equally
inspired genre-jumping experimental electronic 
stuff (Davis is at Oberlin College studying both
electronic-music composition and the harpsi-
chord).
	The label's also pretty involved with Wash-
ington Avenue dance club Babylon. DJ Rudy, 
who has some MP3s on their site, often DJs at 
the club, and apparently a Beige Records show-
case is slated for October or November.  Until 
then, check out beigerecords.com. (Randall Roberts)